NWA Council Launches New Campaign: “Great for Business. Great for Life.”
Northwest Arkansas has a new regional brand to attract jobs.
The logo and tagline “Great for Business. Great for Life.” were unveiled at the Springdale Holiday Inn by business leaders and the Northwest Arkansas Council on Tuesday.
“We want to make sure people know that it’s a great place to live and a great place to work,” said Mike Malone, President and CEO of the Northwest Arkansas Council. “So that there is no skepticism in the front end and we can get more talent and more businesses here.”
Malone said business leaders must sometimes be convinced Northwest Arkansas is a good place to set up shop.
“The story is they come in kicking and screaming, then once they are here a while and they get word that they are being transferred out, they kick and scream again before they get relocated,” Malone said.
Tim Marrin, associate director for external affairs at Procter and Gamble, helped with the branding. He moved to Northwest Arkansas from Cincinnati, Ohio, around 10 years ago.
“I didn’t know much about it and once I got here I was one of those people kicking and screaming but kicking and screaming to ever leave,” said Marrin.
The new logo shows five colorful arrows representing the five major cities – Fayetteville, Springdale, Rogers, Bentonville and Bella Vista- diversity in the region and upward mobility.
“It gave us a great chance to tell the story that all of us in Northwest Arkansas already know that this is great for business and it is great for life,” Marrin said.
The campaign promotes places like the University of Arkansas, Crystal Bridges Museum of American Art, outdoor activities and big name companies that call the region home.
“We want to attract high wage, good quality jobs and businesses in sectors that relate to what we are already good at in Northwest Arkansas,” Malone said.
The new logo and tagline will be used by the five major chambers of commerce in the region and the Northwest Arkansas Council. It will be used in marketing, brochures, advertising and publications.