Wal-Mart Woos Online Shoppers
Online shopping is a left-brained activity that expects quick and concise search results and perhaps no one understands that better than San Bruno,Calif.-based @WalmartLabs.
Late last week Walmart.com announced it was using a new “smarter” search engine, dubbed “Polaris” to help shoppers browse, discover and purchase items in an easy, fast and intuitive manner.
“Search is a crown jewel for any e-commerce company to own,” said Neil Ashe, president and CEO of Walmart Global eCommerce.
He said Polaris underscores the company’s commitment to owning technology that is fundamental in giving millions of customers anytime, anywhere access to the products they want at the lowest prices.
Polaris was engineered in house by @WalmartLabs Ashe and crew who say the search engine has already boosted sales among 10 to 15% of the e-commerce shoppers who have used it. Using semantic search technology Polaris anticipates the intent of a shopper to deliver relevant results for them as they browse online. Click here to read the full story from TheCityWire.com.