Wall Street Journal: Study Values Razorback Football At $332 Million
University of Arkansas football has been described as the closest thing to professional sports that the state of Arkansas has.
What sort of value would Razorback football have if the program could be bought and sold like a pro franchise? We now have an idea thanks to a study published in the Wall Street Journal and conducted by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus.
Brewer assigned values to major conference programs, including the UA. He said the Razorbacks are worth $332 million, good enough for No. 14 on the list of 69 schools. That ranks Arkansas No. 6 in the SEC. Click here to read more from our partners at ArkansasBusiness.com.