BLOG: We All Scream For Ice Cream

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July Marks National Ice Cream Month

Monday marks July 1st, the start of a new month. For many, celebrating freedom comes to mind–complete with family, sparklers, and barbeques. Maybe it means the summer break from school is quickly ending, or that it’s just unbearably hot.

However you look at July, it seems it resonated with President Ronald Reagan and Congress nearly 30 years ago by being designated as National Ice Cream Month, making it not just another day (or in this case, month) to celebrate something, but making it legit.

President Reagan marked the seventh month of the year as a month to celebrate ice cream with “appropriate ceremonies and activities” in 1984. He also named the third Sunday  of the month as National Ice Cream Day.

There are 31 days in the month of July, do you think there’s any coincidence in that for Baskin Robin’s 31 flavors? Hmmmm.

{Editor’s Note-I checked the above. Baskin Robbin’s website states, “Baskin-Robbins “31®” was created to represent a different ice cream flavor for each day of the month. The “31 Flavors” concept was introduced into marketing efforts in 1953.”}