Many small businesses don’t have the same web presence as large retailers, but two stores in Northwest Arkansas proved that the web can be a powerful tool in driving up sales on Cyber Monday.
“There’s a lot of traffic,” said Savoir-Faire Store Owner Tess Bleiche. “More than I thought.”
A. G. Russell Knives, which is based in Rogers, typically sees about a five percent jump in sales on Cyber Monday.
“It’s more intense and definitely this Monday is one of the biggest days of the year for us,” said President Goldie Russell.
Russell said the store also gets a lot of phone orders from longtime customers.
“We have a strong customer base of older gentlemen, who tend to make a telephone call,” said Russell. “We do get a lot of telephone calls.”
Savoir-Faire, a women’s boutique on the Fayetteville Square, saw an increase in sales Monday. Bleiche said she was happy to see local consumers using the internet to find local bargains.
“We had 47 orders before I even went to sleep last night and I was in bed by 1 a.m.,” said Bleiche. “It’s definitely a big jump.”
A survey conducted by CareerBuilder shows 54 percent of employees planned to shop online while on the clock this holiday season, up from 49 percent last year.