BLOG: Santa’s Worth

Posted on: 2:21 pm, December 25, 2013, by

Courtesy: treasurytoday.com

Courtesy: treasurytoday.com

Have you ever wondered how much Santa is worth?

Brand Finance did a little number crunching and found out Santa would be the most valuable brand in the world. The number? $1.6 trillion.

They settled on the figure after adding up the money spent on gifts, travel, and accommodations during the Christmas season.