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BLOG: Santa’s Worth

Courtesy: treasurytoday.com

Courtesy: treasurytoday.com

Have you ever wondered how much Santa is worth?

Brand Finance did a little number crunching and found out Santa would be the most valuable brand in the world. The number? $1.6 trillion.

They settled on the figure after adding up the money spent on gifts, travel, and accommodations during the Christmas season.



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