Employees at the Northwest Arkansas Florist worked hours in advance before opening their doors on Valentine's Day. The back room was filled with materials and they moved between the shop and a rented space across the store.
"It's definitely an art form," said Kimberly George, owner. "It's not something that's as easy as some people would think."
George was among her employees working on finishing pre-orders to be ready for delivery. When most people are in the Christmas spirit, these ladies are thinking about the month of love and friendship.
"That's where the December planning comes," George said. "Most of my people have been through many seasons and many holidays, and we have plans and routines that have worked well for us and we stick with those."
Isaac Hedinger bought roses for his fiancée Jaclyn Marlan. They got engaged Summer 2013.
"It's Valentines Day, it's a must have," Hedinger said. "If I don't, I get in trouble and they got nice stuff. I wanted to do something special for her."
David Boone picked up his order for his girlfriend Brittney Crenshaw. He said he wanted to send her a special message.
"That I care about her," Boone said. "I want to see her face light up."
As for George and her employees, they said they aren't working, they're playing with flowers.
"The reason why I do this is because I put my love and my care into it and I'm hoping that it goes to somebody to make them smile and makes them happy," George said.
According to the Society of American Florists, every year about 200 million roses are grown just for Valentine's Day.