True Financial Value Of Bikes, Blues & BBQ Revealed

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People may finally know what the true financial value of Bikes, Blues & BBQ is to northwest Arkansas.

A new report from the Sam Walton College of Business at the University of Arkansas shows there were as many as 350,000 visitors to the area.

Each of those visitors on average spent a little more than $400 during their time in the area.

That adds up to $69.5 million for the entire area.