Walmart stores is appealing to a new market with an estimated 110 million gamers in the United States. Walmart’s video game trade-in program kicked off Wednesday (March 26).
In the electronics department, there are signs that read “Turn Games into Gift Cards.” It’s an easy process to exchange. Gamers can bring their video games in the original packaging and Walmart will give you your trade-in value as store credit to spend in the store.
Eric Bright, Walmart Senior Buyer of Video Games, said the credit can also be used in pre-orders for new games.
“It was really a way to better service our customers who are looking for a location that would be close to them and be able to take advantage of other stops they were doing at Walmart already,” Bright said.
Many local gaming stores, like Gamelot in Springdale, said they’re not sure how this new exchange program will affect their businesses.
“You can trade for anything in the store, so there’s a lot more options in Walmart than it is here, but this is just a video game store so I think it will be more focused to the video game industry,” sales associate Consuelo Martinez said.
Gamelot has been in business for six years. They plan to move to a bigger store to include a pawn shop next month.
“There’s Gamestop and Game Exchange but like I said we are the only store here so we do have a lot of competition but we try be a better store for the locals here,” Martinez said.
The game exchange program will be available at more than 3,100 Walmart stores across the nation and on their website. Games traded in will be refurbished and go on sale this summer.