The campaign helps about 25 locations in Northwest Arkansas and the River Valley, which includes organizations, churches, food banks and schools.
Beth Presley, marketing director, said the bank hopes to beat last year's food drive.
"I think it's one of the neatest things we do in our communities that we serve," Presley said. "Our associates are really behind it, our customers are always really behind it."
"Obviously we hit 1.8 million meals last year, so I think they like it," she said. "We give back to the community and that's what Arvest is all about."
The campaign ends Nov. 2 just before the Thanksgiving holiday.
"In the state of Arkansas alone, 573,000 people have insecurity with food so it's definitely needed in our community that we serve," Presley said.
Food donations will also help food pantries in Kansas, Missouri and Oklahoma since Arvest has branches in those states. About 60 organizations will benefit in all four states.