BENTONVILLE (KFSM) – Retail giant Walmart has announced that it will start price matching with online stores like Amazon and others, officials say.
On Friday (Nov. 14), Walmart will start expanding their Ad Match policy to better compete with online retailers. The store already matched prices on most print ads at the register, but now customers will be able to request the list price at Walmart.com, Amazon and other online retailers, according to officials.
This means if customers find a lower price on an identical item in an online or print ad, they can show that ad to the cashier at the register and ask for Walmart to match the price, officials said.
Store managers in the past had the ability to match online prices, but there wasn’t an official policy in place. That changes starting on Nov. 14, according to officials.
“This move is just a formalization of our commitment to always taking care of customers and leading on price,” a spokesperson for Walmart said.
