Healthwatch: Milk Obsolete

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More families each year are saying no thank you to cow's milk. Sales have deteriorated over the past four decades, in a trend the dairy farms describe as devastating. Kris Van Cleave reports on how the industry is scrambling to turn the tide.

For some families, such as the Hochbergs, snack time never includes cow's milk. Rosemary Hochberg feels that milk is not the go-to snack drink anymore. Rosemary believes plant-based milks like soy, almond and rice are a healthier option. She’s not alone. The average consumption of dairy milk dropped from about 22 gallons a year per person in 1970 to less than 15 gallons in 2012. That's a 33-percent decline.

Tom Gallagher is CEO of Dairy Management Incorporated, which handles marketing for dairy farms. He says it’s time for change. Tom explains if milk doesn't find a way to renew itself, it will become irrelevant as a product.  He says, "The old cardboard container that you and I used at school is still used in most schools and you know the problem with that. Not only is it served warm often but kids can't open that container."

The industry’s just launched campaign includes new blended milk products in round, resealable containers. Dietician Alissa Rumsey says however it's packaged, cow's milk is a healthy part of the diet considering it is high in protein, calcium, and vitamin D.

For more information, check out the video.

Healthwatch sponsored by Mercy Health Systems.