Walmart Also Claims A Win In The Sales Battle With Amazon

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

CBS News – Retail giant Walmart says its counteroffensive against Amazon’s big sale called Prime Day seemed to pay off.

The world’s largest retailer, which discounted about 2,000 items on July 15, said the last three days have been some of its best ever for online orders, but it didn’t give specifics.

The discounter, based in Bentonville also said shoppers were finding ways to speed up the delivery of items. It noted that July 15 was the highest day of the year for same-day pickup at its stores, with orders increasing triple digits over the same day last year.

That service allows shoppers to order online and then pick their purchases up at a store the same day. Top-selling items Wednesday included an Apple iPad Air 2 for $399.99 and $12.35 for Anna and Kristoff dolls from Disney’s “Frozen.”

Last week, Amazon announced a sale it called Prime Day that it promised would have more deals than the Black Friday shopping bonanza. The sale, which commemorates Amazon’s 20th anniversary, was aimed at Prime members, who pay $99 annual fee for free shipping.

But some shoppers were disappointed in the sale because they thought the discounts weren’t deep enough or the items were less than desirable.

To read the full story on CBS News, click here.