Historic Downtowns Looking To Pull In Customers with Holiday Decorations

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South Ft Smith

SALLISAW (KFSM)  —  Local Chamber of Commerce’s are encouraging businesses owners in a historic downtown district to spruce up their storefronts with holiday decorations.

The Fayetteville Square in downtown Fayetteville decorated with the Lights of the Ozarks. A large Christmas light display. Downtown Fort Smith decorates their street light poles with holiday cheer and hold a parade through downtown.

Other small towns in the River Valley and Northwest Arkansas will join in, but this year one small town is making a contest out of it.

The Sallisaw Chamber of Commerce is holding a decoration contest for business owners in historic downtown. The store front with the most unique and decorated store will win. Owners have until Friday Dec. 4 to enter. The contest is not only to make the historic part of town look festive it is also to pull in customers.

Employees of Sallisaw True Value Hardware have already begun their decorating process.

“A young woman who works here, Catherine Owens, she’s always in overdrive with the spirit,” said employee James Ackers.

The store front has everything from reindeer, Christmas trees to candy canes.

Shopper Rich Johnson said he is glad to see the downtown committee take interest in boosting the local historic economy.

“I’m used to the big city of Chicago or downtown L.A. and to come in to a small town it’s just a pleasure to me. I’ve passed through hundreds of towns many of which are dilapidated, very closed,” said Johnson.

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