‘Claus For A Cause’ To Fight Hunger In River Valley & NWA

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ARKANSAS (KFSM) — The Northwest Arkansas Food Bank and the River Valley Regional Food Bank are getting a boost during the holiday season as they join forces with AT&T to fight hunger where you live.

‘Claus for a Cause’ invites Arkansans to bring a jar of peanut butter, or a donation of at least $5 for the food banks. In exchange for the donations, the first 50 participants will receive a free selfie stick and a chance to snap a selfie with Santa!

“The holiday season is an especially difficult time for families to live with food insecurity,” said Kent Eikenberry, director of the Food Bank of Northwest Arkansas. “Peanut butter is a rich source of protein and a much-needed staple for families to have when kids have no access to school meals during the holiday break.”

“85 percent of low income parents say healthy eating is important to them but find that the cost of healthy groceries is their biggest barrier.  We are grateful to have such a strong partnership with AT&T that empowers families to make healthier choices and helps them stretch their food budgets,” said Ken Kupchick, director of marketing at the River Valley Regional Food Bank.

The event took place on Thursday (Dec. 15) at the AT&T located on Promenade Boulevard in Rogers, and was a big success for the Northwest Arkansas Food Bank.

Santa was in the studio during 5NEWS This Morning with AT&T Director Glenn Hatcher. According to Hatcher, over 450 jars of peanut butter were collected in Rogers Thursday  to benefit the Northwest Arkansas Food Bank.

Friday (Dec. 16), the event will take place at the AT&T located at 7110 on Rogers Avenue in Fort Smith to benefit the River Valley Regional Food Bank.

AT&T will accept peanut butter and/or almond butter donations for the food banks at both locations through the weekend.