Benton County Fair Grounds Working On Drawing Bigger Crowds

BENTON COUNTY (KFSM) -- Adding new events such as, "Cowboy Mounted Shooting,"  is what the Benton County Fair Grounds  is doing as a new tactic to draw larger crowds.

Along with the annual fair, the non-profit also is a host site for things like FFA and 4-H educational events.

Some of things they have been doing to draw more people here is getting word out about the facility and working with other groups in the area.

Benton County Fair Grounds Fair and Event Manager Susan Koehler said, "we've been working closely with Visit Bentonville because they have so much interaction with outside interests and promoting Bentonville as a whole. So we're really trying to find a stride, maybe we could have more horse events, other livestock shows."

So far, Koehler said they have already started to see some good reactions from the work they have been doing.   She said they are also working on a strategic plan where they are looking at various things including other investments.

"Or engage donors to help us support the facility and then look at ways that we can continue to attract events like this or expand and to work with Benton County, Bentonville and all of Northwest Arkansas," Koehler said.

This is the first year the fair grounds has hosted the Cowboy Mounted Shooting Association (CMSA) of Arkansas' championship.

The event drew people in from all over the country, some as far away as New Mexico.

The president of the organization explained there were a few reasons they wanted to hold the event in this part of the state.

"There are not really any clubs up here in Bentonville," CMSA President Tommy Wilkinson said. "That's another reason we wanted to shoot up here. Kind of draw some attention to it and maybe recruit."

He said with just one day left in the event, everyone was enjoying the facility.