Tiffany Jewelry Ad Campaign Features First Same-Sex Couple

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(CNN)- Jeweler Tiffany & Co., for the first time, is featuring a gay couple in an ad campaign.

The new “Will You?” campaign, shot by fashion photographer Peter Lindbergh, features seven scenes of couples.

One in particular is drawing widespread praise for showing a same-sex couple.

The pair, shown sitting on a stoop in New York City, are a couple in real life, Tiffany spokeswoman Linda Buckley said.

The 178-year-old jeweler best known for its little blue boxes says this is its first ad to depict a same-sex couple. The company joins a growing list of brands using same-sex couples in promotional materials, from Banana Republic to Target.

The campaign aims to show that love comes in a variety of forms, Buckley said.

“Nowadays, the road to marriage is no longer linear,” she said. “True love can happen more than once with love stories coming in a variety of forms.”

Another photo shows a couple on their wedding day with their child, the company said, a nod to increasing rates of mothers giving birth outside of marriage. The rest of the images show couples in various romantic settings: on a city rooftop, driving in a convertible, at home on a sofa.


  • not the mama

    I hope that two previous comments realize that we don’t live in the dark ages anymore, I feel sorry for any of your kin who might be different than you, it’s God’s job to judge, not yours or mine!

      • arnold fudpucker

        Well put. Libs do not believe anyone else but themselves are entitled to an opinion. If you exercise an opinion opposite theirs then you are either a homophobe or a racist or one of those other names they like to sling around. As I said, disgusting.

    • punk5362

      Tell us O Pius one. Are not your comments a judgement of my opinion? This is a perfect example of the fact that we are in the dark ages and the lights are going out quick. Maybe you should find out what judgments God has for these actions.

  • Harold

    I’m sure there were no lights in their closets during the dark ages.
    I guess that’s why they are all coming out now!

    • arnold fudpucker

      True, but this constant “in your face” barrage from gays is quite exhausting. It would be nice if that element would accept themselves for what they are and quite trying tell everyone else they are wrong.

      • judys

        hey arnie, you’re pretty defensive here. still time. though, to come out of the closet …..might even buy some of the jewelry on display!

  • Heath

    Promoting homosexuality and having children outside of marriage both in one ad? Well, at least they aren’t subtle in their promotion of immorality. Props to the spokeswoman for stating the truth, however. “NOWADAYS, the road to marriage is no longer linear” (Emphasis mine). Times, they are a changing, but what has always been right is still right and what has always been wrong is still wrong, despite our societies efforts to merge the two.

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