FAYETTEVILLE (KFSM) -- The sixth annual Fayetteville Roots Festival begins Thursday (August 27) with a "Keep It Local" theme.
Music festival organizers partnered with local venues, bars and restaurants, including George's Majestic Lounge, Kingfish, Maxine's Taproom and Greenhouse Grille, to combine music with local food and beer.
"The demographic that we get is people that are excited to be sitting in air conditioning," Jerrmy Gawthrop, co-producer of the festival, said. "They will pay for a craft beer, they are happy that this is some local pork barbecue with local apple slaw, peach barbecue sauce, they are like yes this is gourmet festival fair, not a hot dog in a field standing in the mud, drinking Bud Light."
This year's headliners include Punch Brothers, Watkins Family House and JD McPherson.
Organizers are expecting about 6,000 people to attend from 27 states and four countries.
Tickets are sold out except for a small number that are still available for Sunday.