New Whataburger Opens In Rogers

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ROGERS (KFSM) — A new Whataburger in Rogers opened on Monday (August 31).

The new fast-food eatery will begin serving customers at 11 a.m. It is located in the new Pleasant Crossings development at Pleasant Crossing Boulevard and I-49, and will be open 24-hours a day.

“Arkansas is a special place for all of us at Whataburger because it’s where our founder, Harmon Dobson, grew up. Harmon had such a vision for this company. It was about serving a great burger like no one else was doing, but he also saw the value in great customer service, treating customers like family, and investing in the community,” said Rob Rodriguez, Whataburger senior vice president of restaurant operations. “That’s still the vision we’re working toward today, 65 years later. It’s pretty incredible our founder set us on a path all those years ago that has continued to steer us to this day.”

Another Whataburger opened in Fayetteville earlier this year.