In April, the candy company will release packs of "All Pink" Starbursts. The fan-favorite flavor packages are limited edition.
"On social media we’re seeing people talk about pink Starburst more than any other flavor; there’s even a meme about being treated 'like a Pink Starburst,'" Matt Montei, senior director of confections at Wrigley, told Mashable.
"The Pink conversation and fanfare has continued to grow so we decided to act."
The candy will be available at Walmart, Target, Kroger, Walgreens, Meijer and Amazon.
