(TB&P) — Consumers who purchase cereal at the Walmart Supercenter on Walnut Street in Rogers will see a new iteration of electronic shelf labels (ESL) that make price adjustments automatically as dictated by store management. It is one of two digital shelf label technologies being tested by the retail giant in Northwest Arkansas.
At Walmart Supercenter on Pleasant Grove Road in Rogers, the bread and baked goods aisle also has digital shelf labels that look more like the paper version.
“In an ideal environment, ESLs would communicate with other technologies in the store,” Walmart corporate spokesman Ragan Dickens said.
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