Easter Spending On A Downward Trend To $18.11 Billion This Year

(Courtesy of Talk Business & Politics)

(TB&P) — Fewer consumers are planning to celebrate Easter this year, and overall spending at retail is expected to be $18.11 billion, down roughly $50 million from a year ago.

Easter spending peaked in 2017 at $18.36 billion and has trended downward since, according to the National Retail Federation and its annual survey conducted by Prosper Insights & Analytics.

The report for 2019 indicates average per capita spending at $151.25, higher than last year’s $150.05. The survey found 79% of consumers plan to celebrate Easter, down from 81% in 2018. The 79% is the lowest recorded in the past decade, with celebration numbers peaking at 83% in 2013.

The survey reports food is the biggest spend on this annual holiday at $5.74 billion overall. Also, 50% of men and 58% of women said they will cook a holiday meal, while 19% of men and 13% of women plan to eat out at a restaurant on Easter. The most popular way to celebrate is spending time with family and friends as 53% of men and 60% of women named that as their way to celebrate Easter. About half of those surveyed said they also plan to attend church services on Easter Sunday.

Read more from our partners at Talk Business & Politics.

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