LITTLE ROCK, Ark. (TB&P) — Pine Bluff-based Simmons Bank will assume the naming rights to Verizon Arena on Thursday (Oct. 3). Last November, Simmons secured the naming rights for the downtown North Little Rock entertainment venue for $10.5 million.
“The Arena is a beacon for economic vitality, culture and world-class entertainment in Arkansas,” said George Makris, chairman and CEO of Simmons First National Corporation. “Simmons is proud to join our name with an organization that helps our home state flourish by driving commerce and creating shared experiences.”
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