OKLAHOMA, USA — William Henry (Bill) Braum, the founder of Braum's Ice Cream and Dairy Stores, passed away at his home in Tuttle, OK, on Monday, March 23. He was 92.
Bill Braum was an innovator in the marketing of dairy products. He was a dairyman, farmer, processor, manufacturer, and retailer of dairy products.
Braum was born in Newton, Kansas in 1928, and raised in Emporia, Kansas.
Early in his life, he began helping his father, Henry, in the family business – a small butter and milk processing plant in Emporia. In the 1930s, Henry added ice-cream processing to the operation.
After graduating from the University of Kansas in 1949 with a B.S. in Business Administration, Bill went to work full time for his father. He also met and married his wife, Mary, that year.
Braum's founder passes away
Three years later, Bill and his father decided to specialize in retail stores and sold the wholesale part of the business.
Following that, they developed a chain of retail ice cream stores in Kansas called “Peter Pan Ice Cream.”
In 1957, Bill’s father sold him the business. Within ten years, Bill built the business to 61 stores.
In 1967, a wholesale company offered to buy his retail stores, and he took it. Bill kept the processing plant, farm, and dairy herd.
Bill immediately began building stores in Oklahoma under the name “Braum’s Ice Cream and Dairy Stores,” opening 22 stores in 1968.
By 1971, there were 40 stores, and a new plant built in Oklahoma City, and his family moved to Oklahoma City.
In 1975, Bill moved the Braum dairy herd from Emporia to its new home located in Tuttle, Oklahoma. It was considered the largest modern-day cattle drive.
Now, the Tuttle farm consists of a bakery, a dairy, processing plant, a milking facility, and a few thousand baby calves.
The Braum family also operates a second milking operation on the Braum Farm located on the border of Shattuck, Oklahoma and Follett, Texas.
From the ground up, Braum’s consistently controls every aspect of the operation, including farming, manufacturing, retailing, trucking, advertising, and real estate.
All of his hard work was to provide the very best product at the very best price to his customers.
Braum's said Bill had three families that he loved and cherished; the family he had with Mary, his wife of 71 years; the family of all the Braum’s workers that brought him so much happiness; and his final family, all the customers that loved his products and understood how hard he worked to bring them the best products at the best values.
