The new logo reflect’s the company message: “Always Forward.” It will be used to differentiate between the Tyson brand and the company as a whole.
A Tyson representative said the new logo visualizes changes within the company and signifies that it is always moving forward. The logo was also chosen to reflect “the heritage and humility of one of America’s great companies.”
Tyson updated their social media profiles with the overhauled logo early Tuesday.