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University of Arkansas helps cycling startups

The Greenhouse Outdoor Recreation Program was founded through a $4.1 million grant from the Walton Family Charitable Support Foundation.

FAYETTEVILLE, Ark. — The University of Arkansas at Fayetteville’s Greenhouse Outdoor Recreation Program (GORP) has helped launch several startups in the cycling industry since it formed in 2021.    

Founded through a $4.1 million grant from the Walton Family Charitable Support Foundation, GORP is a business incubator for early stage startups in the outdoor recreation industry, said Phil Shellhammer, director of the program. 

“Cycling, of course, is important, but so is climbing, camping, hiking,” he said. GORP also focuses on startups related to fishing, hunting and water sports. 

To read more about this story, our content partner Arkansas Business has the full story here.

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