LAS VEGAS — Whether it was because of the stressful overtime ending to the game, Taylor Swift in the stands, Usher's halftime show, or people just watching for the ads, one thing is for sure: people tuned in for the Super Bowl.
Super Bowl LVIII was the most-watched in history, the NFL said Monday.
Across all platforms, the broadcast drew 123.4 million average viewers, according to early data. That's up 7% from last year's Super Bowl, which held the previous record with 115.1 million average viewers. More than 200 million viewers tuned in at some point to watch the Super Bowl this year.
The game aired on CBS and streamed on Paramount+, with special presentations on Nickelodeon and Univision. This year's big game also had a record-setting streaming audience on Paramount+ and more than 2.2 million viewers on Univision, a Super Bowl record for a Spanish-language network, CBS said.
This Super Bowl will likely go down as one of the most memorable, given Taylor Swift's attendance to support boyfriend Travis Kelce, and the fact that it was in Las Vegas for the first time. Throw in Kansas City winning back-to-back titles — a rare accomplishment — and Patrick Mahomes' late brilliance, and it was a classic.
Usher shined in his halftime show, delivering a set with several highlights, including appearances by Alicia Keys, H.E.R., Jermaine Dupri, Lil Jon and Ludacris.
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The Associated Press contributed.